James Morton
Independent Tech Analyst
James Morton is an independent technology analyst based in London who's spent the better part of a decade covering emerging tech — from blockchain's hype cycle to AI's current explosion. He writes about the business side of AI: market dynamics, competitive landscapes, and where the industry is actually heading versus where people think it's heading.
What sets James apart is his honesty. While most tech analysts maintain a safe, professional distance from the products they cover, James will casually admit he's spent "an unreasonable number of hours" testing AI generators for reasons that are "not entirely professional." His analysis is measured, occasionally contrarian, always data-driven — and refreshingly self-aware about the fact that he genuinely enjoys the content he's analyzing.
Articles by James Morton
Adult Pleasure Products Growth: Full Circle Sales Expansion
Adult pleasure products growth surges as Full Circle expands its sales team, targeting retail dominance amid booming demand and professional opportunities in the sector.
Luma Ray2: 3x Faster Dream Machine Videos Revolutionize AI Creation
Luma AI launches Ray2 and Ray 2 Flash, tripling Dream Machine speeds for affordable SFW video creation. Impressive mainstream gains, though strict content policies apply.
OpenAI's GPT-Image-2 Launch: 2x Speed, Perfect Text
OpenAI announces GPT-Image-2 launch, featuring doubled generation speed and perfect text in images, redefining standards for professional AI visuals in branding and ads.
Kimi K2.6 NSFW Limits Explained: Trillion-Param AI Power
Moonshot AI's Kimi K2.6 NSFW surges in queries as open-weights leader with trillion-param multimodal and agentic capabilities. Unpack safety filters and adult content potential.
Sora Shutdown: OpenAI Ends Groundbreaking Video AI Tool Amid Costs
OpenAI's Sora shutdown highlights challenges in sustaining costly AI video tools. Despite pioneering safe-for-work generation and robust content safeguards, expenses proved too high for continuation.
AI Content Labeling Canada: Commons Pushes Mandatory Creator Rules
Canadian House of Commons committee recommends mandatory AI content labeling Canada for AI-generated works. Provides creators clear compliance steps amid growing transparency demands, balancing innovation with trust.
Moonshot Kimi K2.6 Multimodal: Open-Source Trillion-Param Surge
Moonshot AI open-sources Kimi K2.6 multimodal, a trillion-parameter model enabling parallel generation for scalable image, UI, video content and real-world automation.
Seedance 2.0: Strict NSFW Ban Reshapes Video AI Landscape
Seedance 2.0 update enforces total NSFW ban via robust filters, highlighting multimodal video strengths for safe content while noting options for adult AI video creators.
Nano Banana 2 Tops AI Image Benchmarks in Speed and Photorealism
Nano Banana 2 leads AI image benchmarks in photorealism and speed, signaling a move toward more accessible high-fidelity generation. Creators can now integrate pro visuals seamlessly into video and multimodal workflows.
Duct Tape AI NSFW Limits Explained: Photoreal Power Tested
Duct Tape AI NSFW tops image generation leaderboards, outshining Google's NanoBanana in photorealism. Creators test NSFW limits amid rising demand, exposing strengths and built-in safety measures for content innovation.
Trump AI Preemption Eases State Compliance Woes for Innovators
Trump's federal AI preemption policy preempts patchwork state regulations, offering AI developers a clear compliance path to prioritize innovation amid pro-business reforms.
Google Marvell AI Chips Advance Inference for Creators
Google's talks with Marvell on specialized Google Marvell AI chips mark a key advance in AI inference, enabling faster, lower-cost cloud generation of AI videos and images for independent creators.